Top Reasons Your E-Commerce Website Isn’t Converting

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Getting traffic but no sales? This blog highlights the most common reasons e-commerce stores fail to convert visitors and how to fix them to maximize ROI.

  • Slow Page Load Times: Users won’t wait more than 3 seconds — speed is critical.

  • Poor Product Images or Descriptions: Low-quality visuals or missing info create doubt.

  • Complex Checkout Process: Simplify to 2–3 steps, minimize form fields.

  • No Trust Signals: Lack of reviews, SSL, or return policies turns users away.

  • Unclear CTAs: Buttons like "Buy Now" or "Add to Cart" must stand out and be consistent.

  • Limited Payment Options: Restricting payment types reduces sales opportunities.

  • Not Mobile-Friendly: If your site’s not optimized for mobile, you’re losing half your customers.

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